INTERNATIONAL MARKETS AND MARKETING DIRECTORATES RESTRUCTURED AT BRISA

Brisa, the mobility leader of the Turkish tyre industry and a subsidiary of Sabancı Holding and Bridgestone Corporation, announced a new organisational restructuring in the marketing function following the appointment of Brisa Marketing and International Markets Assistant General Manager Evren Güzel as Temsa Skoda Transportation Vehicles General Manager as of 1 July 2024. Burcu Cihan was appointed as Marketing Director.

In this context, International Markets Director Kemal Yılmaz and Marketing Director Burcu Cihan will report to CEO Haluk Kürkçü.

Following the appointment of Brisa Marketing and International Markets Assistant General Manager Evren Güzel as Temsa Skoda Transportation Vehicles General Manager as of 1 July 2024, new organisational changes were announced in the marketing function. International Markets and Marketing Directorates were restructured to report directly to the General Manager. Accordingly, International Markets Director Kemal Yılmaz will report to General Manager Haluk Kürkçü. Burcu Cihan became the new Marketing Director of Brisa.

Burcu Cihan graduated from Middle East Technical University, Department of Business Administration and completed Executive MBA programme at Koç University and Digital Business Master programme at MIT&Colombia Business School. After working in various marketing positions in Koç Group for more than 20 years, she last served as OPET Marketing Director between 2021-2024.

Cihan, who joined Brisa on 6 June 2024, has been appointed as the new Marketing Director of Brisa. Burcu Cihan will report to General Manager Haluk Kürkçü in her new role and will manage all marketing activities for the domestic market. In this context, Marketing Excellence, Channel Development and Customer Experience, Brand Management and Digital Marketing, Field Engineering, Commercial Products and Consumer Products Marketing departments will report directly to Burcu Cihan.