BRIDGESTONE DRIVES PREMIUM PERFORMANCE THROUGH TIRES AND BEYOND AT THE OLYMPIC AND PARALYMPIC GAMES PARIS 2024

Bridgestone Corporation (Bridgestone) is proudly contributing a variety of tires, services and performance products at the Olympic and Paralympic Games Paris 2024. As a Worldwide Olympic and Paralympic Partner, Bridgestone is committed to helping support and enhance the experience for all athletes, staff, fans and visitors in Paris.

“The Olympic and Paralympic Games are powerful platforms that unite and inspire people around the world through emotion and performance,” said Laurent Dartoux, Management Board Chair and Group President, Bridgestone Europe Middle East and Africa (BSEMEA).  “The objectives of the Olympic and Paralympic movements closely align with Bridgestone’s mission ‘Serving Society with Superior Quality’ and our vision to create a more sustainable world for future generations. Through our support for Paris 2024, we are promoting and demonstrating our shared values to our employees, our communities, and our customers.”

Advanced Tire Performance and Service for the Paris 2024 Fleet

As the Official Tire of the Olympic and Paralympic Games, Bridgestone is helping keep the official Olympic and Paralympic fleet in motion. Bridgestone is providing a variety of its premium tires for more than 1,000 of Toyota’s newly-provided vehicles.

This product offering includes the new Bridgestone Turanza 6 and the Bridgestone Alenza 001 tires featuring the company’s advanced ENLITEN technology. ENLITEN is a combination of cutting-edge technologies and materials designed to optimize performance, durability, and/or sustainability characteristics. Through ENLITEN, Bridgestone will continue to design premium tires to fit the evolving performance needs of its customers and the future mobility ecosystem, particularly EVs.

Bridgestone is also providing its high-performing motorcycle tires for more than 20 motorcycles used in support of Paris 2024 road course events. These provisions include tire fitments for a prototype Kawasaki hydrogen motorcycle.

More than three dozen Bridgestone-owned Speedy and First Stop tire and maintenance service centers will be on call during Gamestime to support all fleet tires and passenger vehicles. These locations throughout the Paris 2024 venue footprint will provide tire checks and related automotive service for the nearly 3,000 cars operating at the Olympic and Paralympic Games. Speedy will also provide glass-related services, including windshield repair and replacement.

Road Safety Training for Paris 2024 Drivers

To promote road safety, Bridgestone created an e-learning education model as part of a training series for drivers. The training will be offered to the nearly 4,000 volunteer drivers before they get behind a wheel to pilot the Paris 2024 fleet. The module highlights the important role tires play in vehicle safety and performance. It also offers tire care tips for checking tread and maintaining proper inflation.