COUNTDOWN BEGINS FOR THE TIRE COLOGNE 2026

THE TIRE COLOGNE 2026 is in the starting blocks. It is already clear that visitors in Cologne can expect strong highlights and concrete impulses for their businesses.

Strong impulses for the specialised trade, live on the WALK OF SERVICES

Service has become a decisive success factor in today’s market. With this focus, THE TIRE COLOGNE will present around 100 providers on the WALK OF SERVICES, demonstrating in practical ways how processes can be optimised, additional business generated and workshops further developed economically.

Demo areas, the TPMS Truck and lectures with practical relevance will be presented on the SERVICE STAGE in Hall 8. The programme will focus on digitalisation, sustainability and employee loyalty, offering solutions that can be integrated directly into everyday workshop routines.

Innovation Lab: Circular Economy In Practice

At the INNOVATION LAB, visitors will experience how circular materials and smart production processes can make tyre production more sustainable. With the new Material & Production segment, the fair addresses the industry’s circular economy from a holistic perspective.

The focus includes:
• Circular rubber mixtures and zero-waste approaches
• Additive manufacturing and recycling processes such as pyrolysis
• AI, robotics and automation
• Sensor systems for maintenance and performance

Live demonstrations and best-practice examples will make these technologies tangible on site.

TIRE STAGE: The Central Hub for Industry Knowledge

The TIRE STAGE will serve as a compact update forum for the industry, featuring lectures and discussions on current market trends, new technologies and regulatory topics such as EUDR and the circular economy.

Topics will include recycling, retreading, new raw materials, as well as digital and automated processes in both industry and specialised trade. The stage will also offer opportunities for exchange with experts and provide practical insights for the sector.

More details about the stage programme will be announced soon.

Visitors can already secure their tickets for THE TIRE COLOGNE 2026, which will take place in Cologne from 9 to 11 June 2026.