EV
GOODYEAR EV TIRES: TECHNOLOGY DRIVING THE PACE OF INNOVATION
Goodyear has pushed the boundaries of tire technology and development for more than 125 years. Now, with the widespread adoption of electric vehicles across Europe, a new chapter of Goodyear’s innovation is in full swing. Every tire in Goodyear’s range is EV-ready, thanks to technologies that ensure they cater to the specific demands of electrified vehicles.
In 2023, Goodyear launched its EV-Ready logo to mark the EV compatibility of its entire range. Every new size introduced since then includes the logo on its sidewall to denote how the technology within every new Goodyear tire is optimised and compatible for the latest EVs, but every tire in the range meets the EV-Ready criteria, whether they carry the logo or not.
An EV converts much more of its input energy into usable motion than an ICE vehicle, which magnifies the effect of rolling resistance, hence making it a much larger factor on overall vehicle efficiency. EVs tend to be heavier than comparable ICE vehicles, too. Goodyear develops its range of tires to ensure optimised efficiency without compromising the tire’s exceptional performance.
SoundComfort Technology is a cutting-edge feature which dramatically reduces interior noise created by tire/road interaction in quiet EVs. This technology has the potential to reduce interior noise by up to 50%1, which is crucial to ensure a quiet, comfortable journey.
Moreover, the added weight and increased torque of EVs means the wear on EV tires can be much more substantial compared to traditional combustion vehicles. Goodyear’s Mileage Plus Technology offers drivers the opportunity to maximise the life of their tires and travel further with each set.
Goodyear ‘Electric Drive Technology’
To identify specific Original Equipment (OE) tires for EVs and PHEVs, Goodyear has introduced the Goodyear ‘Electric Drive Ready’ (EDR) marking. This means the tire features a customised range of technologies to cater for the needs specified by that particular car manufacturer, such as load capacity, handling performance and range.
Goodyear collaborates with OEMs to develop OE fitments that are ideal for their latest vehicles.
1) Compared to its predecessor, Asymmetric 5
