FORTUNE TIRES: SUCCESSFUL LAUNCH OF THE NORDIC SERIES

The PRINX Europe brand FORTUNE TIRES introduced its Nordic tire series at the POINT S anniversary event held in Oslo. The newly launched series includes 90 different sizes, including studded tires. Additionally, new models were also announced.

The POINT S/Fagdekk dealership network celebrated its tenth anniversary in Norway in February, and a double celebration took place in Oslo for FORTUNE TIRES: the official launch of the brand’s own ‘Nordic’ series at this anniversary fair. With the start of sales, 90 different sizes of passenger car and truck tires, including studded models, were introduced to the market, suitable for extreme winter conditions.

In addition, FORTUNE TIRES has quickly become one of the most popular brands in the POINT S Norway portfolio within just one year. Sales Director Adrian Costache explained this success by saying, ‘We are providing extraordinary profitability to dealers by offering high-quality products for the Scandinavian market. This has made us a leading brand here in a very short time.’ Furthermore, the brand’s strong commitment to sustainability also provides a significant advantage.

Matteo Elisei and Thomas Wohlgemuth (PRINX Europe), Geir Holmberg, Florence Bibet and Bård Dalen from POINT S/Fagdekk, Adrian Costache (PRINX Europe)

At the fair’s stand, POINT S/Fagdekk members showed great interest in both the new winter tires and the summer tires already available in the market. Costache, expressing his satisfaction with the event, said: ‘Our first batch of commercial models also received extremely positive feedback from visitors.’

Immediately after the launch of the new Nordic series, information was also shared about FORTUNE TIRES’ future product range. PRINX Europe General Manager Thomas Wohlgemuth stated: “We will expand the commercial vehicle segment with eight new models. One of them will be a city bus tire developed specifically for Scandinavian markets.’ Wohlgemuth also added, ‘Norway and POINT S are high priorities for us.“