TIRE
ETRMA’S PERSPECTIVE ON THE EUROPEAN UNION COMPETITIVENESS COMPASS
The European Tyre and Rubber Manufacturers’ Association (ETRMA) considers the European Commission’s Competitiveness Compass for the EU an important step toward strengthening Europe’s industrial base. However, its success will depend on clear implementation and enforcement measures, regulatory consistency, and meaningful industry engagement.

“The European tyre and rubber industry plays a vital role in driving Europe’s mobility, but it cannot thrive without the right policy framework,” said Adam McCarthy, ETRMA Secretary General. “The Competitive Compass aligns with key priorities outlined in our Manifesto and policy recommendations, but strong implementation is needed to ensure we remain globally competitive, especially given high energy costs and supply chain challenges.”
ETRMA sees opportunities in initiatives like the Circular Economy Act and Advanced Materials Act to scale up circular business models, and further development of the data economy. The Association also calls for the Public Procurement Directive revision to recognise tyres as a critical sector and a dedicated Rubber Strategy within the EU’s critical raw materials approach.
ETRMA looks forward to collaborating with policymakers to translate the Commission’s roadmap into tangible benefits for the tyre sector and the broader European economy. A more detailed commentary of the EU Competitive Compass can be found on ETRMA’s website.

