PIRELLI: FOCUS ON TECHNOLOGY AND SUSTAINABILITY AT TIRE COLOGNE 2024

Pirelli takes centre stage at The Tire Cologne 2024 –  the most important tyre show in Europe – bringing new all-season and other specialised products, featuring advanced technology and a strong commitment to sustainability.

The hero is the Pirelli P Zero Winter 2: a winter tyre for high-performance cars, which enjoys the highest classification on the European label for wet grip in all sizes from launch. A total of 13 sizes in the range will be equipped with Elect technology, created specifically for BEVs and PHEVs. These tyres are made with over 50% bio-based or recycled materials (as independently certified), which will be displayed in an area of the stand dedicated to sustainability. A version of the P Zero Winter 2 made to the specific requirements of the BMW 7 Series will also be at the show: the first winter car tyre to score “class A” in rolling resistance. This is a key attribute for electrified cars in particular, allowing them to save energy and cover more kilometres on a single charge.

Two other tyres exhibited at The Tire Cologne will be the Powergy Winter and Powergy All Season SF. These complement the summer version launched three years ago, completing the Powergy range. This family of tyres is designed for drivers looking for an affordable solution, without sacrificing safety, efficiency, and comfort.

The Pirelli stand also features a tyre equipped with Pirelli Cyber Track Adrenaline technology: the P Zero Trofeo RS developed for the Audi RS 4 Avant edition 25 years. This is designed for track day enthusiasts who benefit from a “virtual assistant” in the form of an app powered by sensors inside the tyres, helping drivers make the most of their car-tyre package on a circuit.