INTERVIEW WITH INGO RIEDEBERGER, DIRECTOR OF THE TIRE COLOGNE 2024

In our exclusive interview with Ingo Riedeberger, the Director of THE TIRE COLOGNE, we dive into the highlights and successes of this year’s event. From groundbreaking innovations and sustainability efforts to valuable industry networking, Ingo shares insights into what made THE TIRE COLOGNE 2024 a truly unforgettable experience. As the industry continues to evolve, we also explore how the event has shaped the future of the tire sector, paving the way for a greener, more innovative, and connected global industry. Join us as we reflect on a remarkable year and look ahead to what’s next for THE TIRE COLOGNE.

Q1: Mr. Riedeberger, THE TIRE COLOGNE 2024 was an incredible success. Looking back, what would you consider the most significant highlights of this year’s event?

Ingo Riedeberger: 2024 was truly a remarkable year for THE TIRE COLOGNE. We kicked things off with an electrifying start, welcoming key industry players like Pirelli, Continental, and Falken Tyre Europe. Pirelli’s immersive video experience captivated attendees, Continental underscored its dedication to sustainability, and Falken thrilled visitors with a racing simulator for an adrenaline-fueled experience. But what really stood out was how sustainability and innovation took center stage throughout the event, particularly at the Circular Economy Forum. With over 50 exhibitors showing their dedication to tire recycling and retreading, it really highlighted the industry’s commitment to responsible practices and a greener future.

Q2: Sustainability was indeed a key theme this year. Can you tell us more about the initiatives and discussions that focused on this important issue?

Ingo Riedeberger: Sustainability is at the heart of what we do, and 2024 was no different. It was also amazing that all major tire manufacturers made sustainability and producing tires in a sustainable way to a major subject at their booths The Circular Economy Forum was a major highlight. The Circular Economy Forum in Hall 7 was a beacon for eco-conscious initiatives, with over 50 exhibitors championing tire recycling and retreading. The Altreifen Resolution signing ceremony by the Alliance for the Future of Tires (AZuR-Netzwerk) marked a major commitment to responsible tire disposal and the promotion of sustainable practices.

Q3: Another key area of focus was the digital transformation in the industry. How did THE TIRE COLOGNE 2024 address this shift, and what role does technology play in the future of the tire industry?

Ingo Riedeberger: Hall 6 was buzzing with expert panels on groundbreaking topics: from the transformative impact of AI and digital tools in the tire trade to strategies for workforce retention and insights into international markets. Notably, the focus on the Scandinavian market and discussions on the circular economy pushed boundaries in knowledge-sharing. Visitors engaged with the latest diagnostic and repair technologies showcased by Hunter and Würth, highlighting the future of service portfolios, especially with the rise of e-mobility.

Q4: THE TIRE COLOGNE 2024 demonstrated its global appeal. How do you see the event fostering industry connections and collaborations?

Ingo Riedeberger: THE TIRE COLOGNE 2024 proved its reputation as a premier industry gathering, hosting 430 exhibitors from 35 countries and drawing 14,400 attendees from 109 nations. The positive energy and dynamic discussions forged long-lasting connections, fostering both professional relationships and industry innovation. The event’s discussions didn’t just reflect current trends; they forecasted where the industry is heading. From new regulations like the TPMS mandate to advancements in digital transformation and recycling technologies, this year’s event emphasized readiness for the future. The spotlight on retreaded tires highlighted their growing market significance and environmental benefits, further cementing the industry’s commitment to a sustainable future.

Q5: What can we expect from THE TIRE COLOGNE in 2026?

Ingo Riedeberger: As we look forward to 2026, we remain dedicated to driving innovation and sustainability. Until then, keep the conversation alive, stay connected, and continue leading the charge towards a greener and more innovative tire industry!

Q6: Finally, Ingo, what message would you like to share with all those who made THE TIRE COLOGNE 2024 such a success?

Ingo Riedeberger: We extend our deepest gratitude to our exhibitors, visitors, partners, and the entire team behind THE TIRE COLOGNE 2024. Your support, expertise, and enthusiasm turned this event into a true celebration of the global tire industry.