PRINX LAUNCH EVENT – Milan, Italy

Prinx Chengshan, one of China’s important tire manufacturers with a deep-rooted production history, organized a well-attended promotional event in Milan for its brand PRINX, targeting the European aftermarket. Together with Prinx managers, sales and service channel partners and Europe’s leading industry publishers, we had the opportunity to obtain important information about Prinx’s global goals and future plans and to get to know and test its tire diversity.