‘MANUFACTURER OF THE YEAR’ BRIDGESTONE SCOOPS TOP PRIZES IN AUTO BILD’S LATEST TESTS

Bridgestone has been named joint winter tyre ‘Manufacturer of the Year’ for 2025 by the renowned German publication Auto Bild after its Blizzak 6 premium winter tyre was recognised for its impressive performance, based on evaluations from this year’s tyres tests.

The Bridgestone Turanza All Season 6 secured a top podium spot after finishing second in the all-season category for ‘Manufacturer of the Year’ for 2025.

The Bridgestone Turanza All Season 6 has also taken first place in Auto Bild’s SUV All-Season 2025 Tyre Test. Bridgestone’s premium touring all-season tyre was declared joint test winner after scoring an overall grade of 1.2, earning an ‘Exemplary’ rating.

The Bridgestone Turanza All Season 6, tested on a Volkswagen T-ROC R in the size 215/50R18, was one of 10 tyres analysed by the prestigious German magazine. Auto Bild called the Turanza All Season 6 tyre ‘a strong all-rounder with very balanced performance across all tests performed’.

According to independent TÜV SÜD tests, one of Europe’s most respected independent automotive testing institutes, the EV-ready Bridgestone Turanza All-Season 6 offers best-in-class wet braking and excellent braking performance in dry and snowy conditions.[^1] Exceptional snow performance, with strong capabilities in snow traction, braking, cornering and handling has also been confirmed by TÜV SÜD tests. [^2] In addition, the tyre also provides 20 percent better mileage than its predecessor[^3] , for cost efficiency and reduced environmental impact.

Launched in 2024 and designed for every winter road condition, the EV-ready Bridgestone Blizzak 6 is successor to the 23-test-winning Bridgestone Blizzak LM005. According to independent TÜV SÜD tests, Bridgestone’s latest premium winter touring tyre is a top-rated tyre for snow braking and traction[^4] , and offers the shortest stopping distance on wet roads.[^5] It also delivers 32 per cent better mileage than its predecessor.[^6]

Both Bridgestone Blizzak 6 and Turanza All-Season 6 are engineered with Bridgestone’s ENLITEN Technology. ENLITEN is a next-generation technology, revolutionising how Bridgestone engineers tyres. Driven by a deep understanding of customer needs, ENLITEN delivers customised and uncompromised tyre performance while enhancing sustainability. ENLITEN also advances EV-readiness across Bridgestone EMEA’s tyre portfolio.

_{¹ Braking wet (80 km/h to 20 km/h, distance in metres): Bridgestone (27,2), Continental (28,3), Goodyear (28,9), Michelin (31,4) Braking dry (100 km/h to 0 km/h, distance in metres): Michelin (37,8), Bridgestone (38.6), Continental (41,3), Goodyear (42,3) Braking snow (40 km/h to 5 km/h, distance in metres), Michelin (17,1), Bridgestone (17,3), Goodyear (17,5), Continental (18,0). Tests carried out by TÜV SÜD on the request of Bridgestone in February 2022 at the facilities Bridgestone EUPG (Italy), Bridgestone SPG (Sweden) and ATP Papenburg (Germany) for tests with Volkswagen Golf VIII, on tyre size 205/55 R16 94V XL Turanza All Season 6 compared to the performances of main competitors in the same segment: Michelin CrossClimate 2, Continental AllSeasonContact and Goodyear Vector 4Season Gen3. TÜV SÜD Report No. 713281374.} 

_{² Ranked second for snow performance (acceleration, braking, lateral grip, handling), average rating in %: Michelin (101,5%), Bridgestone (100%), Goodyear (96,4%), Continental (95,8%). Tests carried out by TÜV SÜD on the request of Bridgestone in February 2022 at the facilities Bridgestone EUPG (Italy), Bridgestone SPG (Sweden) and ATP Papenburg (Germany) for tests with Volkswagen Golf VIII, on tyre size 205/55 R16 94V XL Turanza All Season 6 compared to the performances of main competitors in the same segment: Michelin CrossClimate 2, Continental AllSeasonContact and Goodyear Vector 4Season Gen3. TÜV SÜD Report No. 713281374.} 

_{³ Based on the internal tests carried out on Bridgestone Turanza All Season 6 vs. Bridgestone Weather Control A005 EVO, ref. 205/55 R16. Tests carried out by TÜV SÜD on the request of Bridgestone in February 2022 at the facilities Bridgestone EUPG (Italy), Bridgestone SPG (Sweden) and ATP Papenburg (Germany) for tests with Volkswagen Golf VIII, on tyre size 205/55 R16 94V XL Turanza All Season 6 compared to the performances of main competitors in the same segment: Michelin CrossClimate 2, Continental AllSeasonContact and Goodyear Vector 4Season Gen3. TÜV SÜD Report No. 713281374.} 

_{⁴ Ranked one of the top for snow acceleration and braking, average rating in %: Michelin (95,5%), Bridgestone (100%), Goodyear (100%), Continental (100%), Pirelli (97,8%). Tests carried out by TÜV SÜD on the request of Bridgestone in November 2023 at the facilities Bridgestone EUPG (Italy), Bridgestone SPG (Sweden) for tests with Volkswagen Golf VIII/VII, on tyre size 205/55 R16 94H XL Blizzak 6 compared to the performances of main competitors in the same segment: Michelin Alpin 6, Continental WinterContact TS870, Goodyear UltraGrip Performance 3 and Pirelli Cinturato Winter 2. TÜV SÜD Report No. 713307065-BM01.} 

_{⁵ Braking wet (80 km/h to 20 km/h, distance in meters): Bridgestone (35,1), Continental (35,9), Goodyear (36,4), Michelin (35,5), Pirelli (36,0). Tests carried out by TÜV SÜD on the request of Bridgestone in November 2023 at the facilities Bridgestone EUPG (Italy), Bridgestone SPG (Sweden) for tests with Volkswagen Golf VIII/VII, on tyre size 205/55 R16 94H XL Blizzak 6 compared to the performances of main competitors in the same segment: Michelin Alpin 6, Continental WinterContact TS870, Goodyear UltraGrip Performance 3 and Pirelli Cinturato Winter 2. TÜV SÜD Report No. 713307065-BM01.} 

_{⁶ Based on the internal tests carried out on Bridgestone Blizzak 6 vs. Bridgestone Blizzak LM005, ref. 205/55 R16.}