BKT EUROPE APPOINTS HENRIK DE KONING AS NEW OEM EUROPE & KEY ACCOUNT MANAGER

BKT, a leading global producer in the off-highway tire sector, has taken another step toward achieving its 2030 growth goals by appointing Henrik de Koning as OEM Europe & Key Account Manager for BKT Europe.

In this role, de Koning will strengthen BKT’s strategic presence in the OEM market and elevate customer relationships. He brings over 25 years of experience from major companies in the off-highway industry, with deep expertise in the agricultural segment.

At BKT, he is expected to lead the expansion of the group’s original equipment (OE) channel across Europe, supporting the market’s continuous evolution and delivering tailored solutions to customer needs.

With his extensive knowledge of agricultural and OTR (off-the-road) tires, de Koning will leverage BKT’s broad product portfolio and state-of-the-art manufacturing facilities. His work will be supported by a global network of dedicated dealers and established distributor partners, reinforcing BKT’s strong position among the world’s leading tire producers.

This appointment represents a significant move in BKT’s long-term strategy to expand its presence in the OEM market while underlining its commitment to innovation, quality, and customer focus. In his new role, de Koning will report to Lucia Salmaso, Managing Director of BKT Europe.