LASSA OPENS ITS FIRST BRANDED STORE IN MOLDOVA

Brisa, the leading company in the Turkish tire industry, is deepening its growth in export markets through retail investments. Most recently, Brisa opened its first Lassa Tyres branded store in Chișinău, the capital of Moldova, where it holds a market leadership position.

Brisa continues to move forward in international markets with business models that are responsive to local needs and ensure sustainable growth. Today, operating in more than 80 countries with over 6,000 sales points under the Lassa brand, Brisa aims to increase its direct customer touchpoints and support its export growth by expanding its retail investments in global markets.

Brisa CEO Vecih Yılmaz commented on the development:

“As of the end of 2025, our export leadership in the Turkish tire industry and the market share growth we achieved in 17 countries are strong reflections of our international growth strategy. Following the opening of our first Lassa branded stores in Kazakhstan and Egypt, we are now implementing this model in Moldova as well. By enriching our channel structure, we are building a stronger and closer access network to our customers, while increasing brand preference through our brand investments. We also aim for these steps to contribute to advancing the sales performance of our strategic products. Moldova is one of the most strategic markets in the CIS region, where we have increased our sales by 65% over the past five years and achieved market leadership. With this store we opened in Chișinău, we are further strengthening our direct engagement with our customers.”