SAILUN TYRES PARTNERS WITH ATU GERMANY

Sailun is collaborating with the ATU retail chain to ensure even wider availability of its Smart Performance tyres.

Sailun Tyre Europe and ATU have entered a strategic partnership to accelerate the growth of the Sailun brand in Germany. Through ATU’s nationwide retail and workshop network, German motorists will gain easier access to Sailun’s expanding range of passenger car, SUV and van tyres.

For Sailun, this partnership represents an important milestone in the further development of its distribution network. Thanks to ATU’s extensive reach and nationwide network of workshops and stores, the company’s products will be made available to an even wider customer base.

“We are delighted that ATU has placed its trust in the quality and competitiveness of our tyres. Through this new distribution channel, Sailun tyres will be available and visible throughout Germany at a renowned chain of garages,” explains Harry Wang, General Manager of Sailun Group Europe. “This is how we continue to boost our brand awareness and offer motorists in Germany genuine Smart Performance – high-quality tyre solutions that offer excellent value for money.”

“With Sailun, we have gained a strong partner that combines convincing product quality, performance and an attractive value-for-money proposition, making it an excellent fit for our tyre portfolio. The positive results achieved in independent tyre tests, together with the brand’s continuous product development, give us great confidence in further growing Sailun successfully in the German market,” says Sebastian Bulligan, Category Leader Wheels of ATU.

The Sailun range available at ATU includes summer and all-season tyres as well as winter tyres. All Sailun tyres combine modern tyre technology, excellent suitability for everyday use and reliable performance under a wide variety of demanding conditions.