PRINX SHOWCASES XELERA AND TECHNOLOGICAL INNOVATIONS AT THE TIRE COLOGNE 2026

PRINX will showcase its latest developments in truck, bus, and passenger car tires at The Tire Cologne. Covering approximately 230 m² of exhibition space, the company’s presence will focus on innovation, technological expertise, and the premiere of the new PRINX Xelera truck tire series.

As one of the world’s leading B2B platforms for the tire and wheel industry, The Tire Cologne brings together manufacturers, distributors, and service providers from around the globe. In addition to presenting new products, PRINX will provide insights into its European business strategy, current market developments, and research and development activities during its conference session “Smart Drive from Rhine to Europe” (June 9, 11:30 a.m., Rheinsaal Section 5).

A key highlight will be the world premiere of the new Xelera truck tire range, developed specifically for the European market and manufactured exclusively in Thailand. The range includes the Route (regional transport), EcoRoute (hybrid applications), and EcoLine (long-haul transport) variants. While Route and EcoRoute will be displayed at the exhibition stand, the premium long-haul solution Xelera EcoLine will be unveiled exclusively during the PRINX Launch Night on June 10. Selected business partners and media representatives have been invited to attend this special event.

In addition, PRINX, the premium brand of PRINX Chengshan, will showcase successful truck tire products from its sister brands Austone, Fortune, and Chengshan, as well as selected passenger car tires from the group’s brand portfolio. The exhibition will also feature the latest developments in the Agricultural (AGRI) and Off-The-Road (OTR) tire segments.

Visit PRINX at Hall 8.1, Stand B-038/C-039.