EV
DUNLOP BOOSTS WINTER DRIVING CONFIDENCE WITH NEW DUNLOP WINTER
The latest addition to Dunlop’s passenger car range is Dunlop Winter, a brand-new tire that combines the brand’s expertise in the winter segment into a package designed to give winter driving confidence to drivers of a varied range of cars.
With a total of 69 sizes from 15 to 21” to be rolled out, Dunlop Winter has been developed to give drivers reassurance in the coldest months of the year, with a particular focus on snow and wet weather performance while also reducing fuel consumption. The tire features Dunlop’s ‘EV Ready’ logo on the sidewall, denoting that, along with every other tire in the Dunlop range, it is suitable for use on electric vehicles as well as ICE-powered cars.
Contributing to its suitability for today’s car parc, which features more electrified vehicles than ever before, Dunlop Winter features a lightweight construction which leads to a reduction in fuel consumption and longer EV range1. This is achieved by decreasing the overall weight of the tire by up to 1 kg, thus reducing rolling resistance.
On snow-covered roads, the tire’s efficient sipe system forces the tread blocks to actively dig into the snow, which helps improve braking distance. Meanwhile, the lateral block edges on the tread pattern help to provide great handling and control on wet roads by pushing water away from the tire’s contact patch area.
Dunlop Winter will be available in fitments for mainstream and city cars. The new Dunlop tire has been designed for drivers who demand long-lasting quality at a fair price. It is part of the brand’s new streamlined range of products along with the All Season 2 launched last year.
Sonia Leneveu, Director Marketing Consumer EMEA, Goodyear: “Dunlop Winter is the latest addition to our new streamlined Dunlop range which aims to help drivers feel assured and confident about driving in varied winter conditions. With key technical advancements to improve the driving experience on snowy and wet roads, we’re sure that this new tire allows drivers across Europe to focus on their journey with peace of mind.”
