The Yokohama Rubber Co., Ltd., announced today the launch of its new premium SUV tire, the ADVAN V61, which will be sold as a new category...
Leading tyre manufacturer YOKOHAMA, renowned for its high-performance tyres, has signed a multi-year tyre and sponsorship deal with the Time Attack Organisation, one of today’s most...
The Yokohama Rubber Co., Ltd., announced today that it has entered into an agreement to purchase the Off-the-Road tire (hereafter OTR) business of The Goodyear Tire...
YOKOHAMA announced today that it is supplying its GEOLANDAR X-CV (Pattern No. G057E) tyres as original equipment (OE) to Lexus as an available option on the...
For the seventh consecutive year, Michelin has secured its position as the world’s most valuable tyre brand, with a brand value of USD 7.9 billion. The French...
YOKOHAMA announced that , in April 2024, it introduced RubberWay® Geo-Mapping, a risk assessment tool announced in March 2024 by RubberWay®, a sustainability solution provider for...
