EVENTS
SAILUN AT TIRE COLOGNE 2026
At this year’s Tire Cologne, Sailun is presenting an impressive showcase of its product portfolio, which is entirely dedicated to ‘Smart Performance’. The wide-ranging exhibition highlights electromobility, performance and customisation within the PCR range, a comprehensive display of the TBR range, highlight products of other Sailun Group brands as well as the company’s commitment to sustainability. The Sailun Group warmly welcomes all visitors to Hall 07.1 / C040 D049.
Sailun Press Conference
Sailun invites all trade fair visitors to a press conference on 9 June 2026 at 12:00 in Hall 07.1 / C040 D049.
During the press conference Liu Yanhua (Chairwoman of the Board of Sailun Group) will present the latest developments of Sailun Group, its financial performance and report on sustainability initiatives, factory plans and other topics.
Brand Finance, the world’s leading brand valuation firm based in London, will present its unique brand value report, ranking the top global tyre brands, exclusively during the press conference at the Sailun stand.
Also, will Brand Finance present a specific ESG-Rating for Sailun, demonstrating the successes of Sailun’s continuous sustainability efforts.
Highlights on display:Sailun’s PCR Programme
Sailun is the world’s tenth-largest tyre manufacturer. The company is proud to present the newly developed Sailun Atrezzo Erange to the European market. It impresses with its handling, impressive noise-reduction technology and first-class aesthetics. Based on the patented EcoPoint3 liquid-phase mixing technology, a tyre with industry-leading performance has been created, offering outstanding braking and handling characteristics on both dry and wet roads.
In a tyre test, AUTO BILD (30/2024) awarded the Sailun Atrezzo Erange (255/40 R20 101W XL) the “AutoBild Approved” seal of approval, thereby recognising its strong performance in the areas of handling, road holding and safety.
Sailun is also highlighting the Sailun Atrezzo ZSR2: this ultra-high-performance (UHP) summer tyre also benefits from Sailun’s patented EcoPoint3 liquid-phase compound, which combines exceptional handling, precision and first-class wet grip with a longer service life and noticeably shorter braking distances.
In a tyre test, AUTO BILD (30/2024) awarded the Sailun Atrezzo ZSR2 (225/40 R18 92Y XL) the “AutoBild Approved” seal, thereby recognising its strong performance in the areas of handling, performance and safety.
TÜV Süd has tested the Sailun Atrezzo ZSR2 (225/45 R17 94Y XL) against its competitors and confirmed its safe handling in both wet and dry conditions, its durability at high speeds, its low noise levels and its low rolling resistance.
The Touring Club Switzerland has recommended the Sailun Atrezzo ZSR2 (215/55 R17 98W) as a “Good Product” in its summer tyre test 02/2024.
The Sailun Atrezzo 4Seasons Ultra will also be showcased at Tire Cologne. This all-season tyre has been available on the European market since 2025. Thanks to a new tread design and groundbreaking EcoPoint³ technology, the 4Seasons Ultra delivers consistent performance across a range of temperatures and throughout the year.
It is available in diameters of up to 21 inches and all versions are A-rated for wet grip.
AUTO BILD (39/2025) awarded the Sailun Atrezzo 4Seasons Ultra (225/40 R18 98W) a “Good” rating in its all-season tyre test.
The Sailun Ice Blazer Alpine Evo2 is a prime example of Sailun’s comprehensive range of tyres and demonstrates the strengths of the brand’s winter tyres. It features an innovative tread pattern with large, stepped tread blocks on the shoulders, which give it outstanding handling characteristics and traction, even in deep snow. The tread pattern in the centre of the tread has 30 per cent more sipes than the previous generation. This allows the Alpine Evo2 to grip any slippery road surface, whether snow, slush or ice.
It is available in diameters of up to 22 inches, and several versions are A-rated for wet grip.
Sailun also offers excellent products for off-road use with its Terramax tyre range. The Terramax RT has been developed for use in mud and snow as well as on gravel and offers optimum traction in all weather conditions.
As a showcase of what is technically possible, Sailun is presenting its latest super sports tyre, the street legal Sailun Atrezzo PT01, the Sailun Podium F Formula 4 racing tyre and the Sailun Vogue Coloured Sidewall to an international audience.
Sailun‘s TBR Programme
In addition to its PCR range, Sailun is also showcasing part of its extensive TBR range. The latest product is the Sailun Delivery Pro S, which has been specially developed for steering axles and is available for light commercial vehicles in sizes ranging from 17.5 to 19.5 inches, as well as for heavy commercial vehicles with a diameter of 22.5 inches. Its optimised tread pattern ensures even pressure distribution and even wear, even under varying loads. Deep sipes improve grip on wet roads and enhance safety and control in changing weather conditions. At the same time, an adapted tread pattern reduces road noise and increases comfort. The rubber compound has been specially developed for regional use and contributes to optimised mileage.
