At the Consumer Electronics Show (CES) in Las Vegas, USA, from January 7 to 10, 2025, Continental will celebrate the premiere of its Emotional Cockpit, a...
The Yokohama Rubber Co., Ltd., announced today the launch of its new premium SUV tire, the ADVAN V61, which will be sold as a new category...
As we reflect on the journey since The Tire Magazine launched in June 2024, we are incredibly grateful for the support and trust we’ve received from...
Falken is set to return to the Digital Nürburgring Endurance Series (DNLS), the virtual counterpart to the ADAC Nürburgring Endurance Series (NLS). The sixth season of...
Bridgestone Corporation (Bridgestone) has won the Prince Michael International Road Safety Award for its Bridgestone Road Safety Program (BSRP). A long-term, integrated strategy that aligns road safety...
The “Seasons of Performance” event marked the official launch of the collaboration between Toyota Italy, Toyota Austria, and Falken Tyre Europe GmbH. Approximately twenty participants from...
Michelin – a leading tyre manufacturer and innovative expert in composites – and Brembo – a global leader in the design, development, and production of braking...
Falken Tyre Europe GmbH is extending its successful collaboration with the International Handball Federation (IHF) by becoming an event partner to the 29th IHF Men’s World...
Premium tyres for the bestseller: Hankook equips the Volkswagen Tiguan with the new Ventus evo SUV. The high-quality summer tyre is the original equipment for the...
Bridgestone EMEA has achieved the top ‘Platinum’ rating from leading global sustainability business ratings provider, EcoVadis, in 2024. It is the fourth consecutive year Bridgestone EMEA has...
