NEXEN TIRE LAUNCHES MULTI-CHANNEL BRAND CAMPAIGN ACROSS U.S.

NEXEN TIRE, a leading global tire manufacturer, has announced a new broad-based marketing initiative aimed at strengthening brand awareness among U.S. consumers. Combining sports marketing with retail activation, the campaign will utilize stadium advertising, in-store promotions, and mobile billboards to reach consumers across multiple touchpoints.

As part of the initiative, NEXEN TIRE will feature LED advertising in nine Major League Baseball (MLB) stadiums across four U.S. regions. These placements are expected to generate strong visibility among both in-stadium fans and television audiences. The company has also secured broadcast placements across more than 10 sports networks to further extend its reach nationwide.

NEXEN TIRE will also continue its sponsorship of the Anaheim Ducks in the National Hockey League (NHL), with ribbon LED and exterior billboard advertising at the team’s home arena and practice facility as part of its broader sports marketing efforts.

In the retail space, NEXEN TIRE is rolling out banner and digital advertising at more than 3,000 locations across North America, including the major big-box retailers and leading tire specialty stores.