EVENTS
HANKOOK TO PARTICIPATE IN EUROPE’S LARGEST EV EXHIBITION: EVERYTHING ELECTRIC SHOW, FARNBOROUGH
Premium tyre manufacturer Hankook will serve as the Headline Sponsor of the 2025 Everything Electric Show held in Farnborough, United Kingdom from 11th-12thOctober.
“Everything Electric” is the UK’s leading electric vehicle exhibition organised by Fully Charged, the country’s specialist EV media outlet. The event provides a platform for sharing market trends and the latest technological insights into the global EV industry. This year’s exhibition will be held at the Farnborough International Exhibition & Conference Centre in Hampshire.
Hankook has been participating in the exhibition since last year to engage with the UK EV industry and consumers through its iON brand, the world’s first full line-up of tyres dedicated to electric vehicles. This year, the company has elevated its involvement by participating as the Headline Sponsor.
During the exhibition, Hankook will be exhibiting at a dedicated stand to give visitors hands-on access to its world-class EV tyre technologies. In addition, the company will sponsor various programs and café spaces to further increase brand visibility.
At its booth, Hankook will showcase its complete iON product range, including the high-performance summer tyre iON evo, and iON GT, as well as the all-weather tyre iON FlexClimate. Visitors will also be able to see the GEN3 Evo iON Race, the exclusive racing tyre developed for the world’s premier electric racing series, the ABB FIA Formula E World Championship.
In addition, the “Formula E Gaming Zone” will feature a digital game using large LED screens where visitors can test their skills by distinguishing between iON tyres and Formula E tyres.
Hankook has showcased the innovative technology of its iON brand at major events across Europe, including the London to Brighton EV Rally in the UK and The Tire Cologne international exhibition in Germany. Through these efforts, the company has strengthened its premium brand position as a leader in the global electric vehicle tyre market.
Moreover, Hankook has consistently achieved top results in tyre tests conducted by major European automotive publications, including the UK’s WhatTyre, and Germany’s Auto Bild. These results confirm the company’s leadership as a provider of best-in-class electric vehicle tyre technology.
Moving forward, Hankook plans to strengthen its premium positioning as a global unified brand, “Hankook,” by actively promoting the innovative technology of its iON product line at major electric vehicle events across Europe, including the UK. Through continued sponsorships and participation, the company will further strengthen connections with local customers and expand its presence in the growing EV market.
