AUTOMOTIVE
ALFA ROMEO NAMED ‘MOST LOVED BRAND’ AT AUTO TRADER NEW CAR AWARDS 2024
Alfa Romeo has been named Britain’s ‘Most Loved Brand’ at the 8th Auto Trader New Car Awards 2024. The Awards were judged by a poll of 200,000 UK drivers who shared their thoughts and opinions gained from real world experience.
Consumers judged Alfa Romeo to produce stylish, quality cars and particularly praised the feel and driving dynamics. Respondents were asked to rate their cars across 16 different criteria, from reliability and performance to appearance and running costs. They were also asked whether they would recommend it to others.
Erin Baker, Editorial Director, Auto Trader, said: “There’s a lot of love for Alfa Romeo with owners smitten with their cars looks and feel making them feel they have something truly special. One happy Alfa driver said that their car “stands out from a crowded market” and that “The quality of the interior is excellent, driving seat second to none, the start button on the steering wheel tells you immediately that you are driving an Alfa Romeo.”
The award comes as the new Alfa Romeo Junior opens for orders in the UK. Junior is the first fully-electric Alfa Romeo and retains all the style, sportiness and driving dynamics expected from the Italian brand. Junior is available with three trim levels, 156hp ELETTRICA and Speciale with up to 250 miles of range (WLTP) and the sportier 240hp Veloce offering up to 215 miles of range (WLTP).
Jules Tilstone, Managing Director, Alfa Romeo UK, said: “Alfa Romeo is a name that always conjures evocative images and stories. To be recognised as the most loved brand at these awards demonstrates the joy our cars bring to so many people – experiencing an Alfa Romeo is different to any other car. The new fully-electric Junior will continue this tradition and will bring everything drivers expect from an Alfa Romeo – style, quality and an unmistakable driving experience.”
The Auto Trader New Car Awards are now in their 8th year. They are distinct in that they are awarded based on the opinions of real car owners, with over 200,000 UK drivers sharing their real-world thoughts, experiences and opinions to determine the 20 award winners.
